How to Set Good Business KPIs (Key Performance Indicators)
Running a business without tracking performance is like driving with your eyes closed. Sure, you might stay on the road for a while, but eventually,...
2 min read
Shane Naugher
:
Oct 15, 2025 9:00:00 AM
We’ve all heard of cutting carbs or counting steps. But when was the last time your business went on a data diet?
No, not the kind that starves your spreadsheets. We’re talking about trimming the fat from gut-based decisions and feeding your business real, measurable insights, also known as KPIs.
KPIs (Key Performance Indicators) are like the vital signs of your organization. But too many small businesses and local governments are either measuring the wrong things… or not measuring anything at all.
DaZZee sees it all the time. Leaders know something feels off, but they don’t have the data to explain why. That’s where the Datalytics team comes in.
Let’s say you run a busy city department. You know ticket response times are slower lately, but you’re not sure why. Or maybe you manage a growing business and wonder if your marketing spend is doing anything besides draining your budget.
Those are KPI problems in disguise.
With the right KPIs in place—delivered in clear, real-time dashboards—you can stop guessing and start leading.
DaZZee’s Datalytics service helps organizations:
Identify what they should be measuring
Build custom dashboards that update in real-time
Track trends over time (so you can see if that new hire or process is actually helping)
Make data-backed decisions that lead to better outcomes
There are the classics like revenue, expenses, customer satisfaction. But here are a few KPIs that often slip under the radar:
Customer response time: Are you replying fast enough to keep people happy?
Service delivery per employee: Are you properly staffed… or stretched thin?
Ticket backlog: A growing pile of unresolved requests means something’s off.
Marketing ROI: Not just how much you spend, but how much you get.
Process bottlenecks: What’s slowing everything down (and what can be automated)?
If none of that is being measured, you’re not alone. That’s why DaZZee starts every Datalytics engagement with a quick 15-minute questionnaire to pinpoint the best KPIs for your specific goals.
Data can be overwhelming, but it doesn’t have to be. DaZZee translates complex data into simple, easy-to-read dashboards that actually tell a story. No endless tabs, no manual reports, no “what does this even mean?” moments.
Just clear, visual insights that help you make faster, better decisions.
If you’ve been operating on gut instinct, spreadsheets from 2018, or wishful thinking… it’s time to start feeding your business the data it needs to grow.
The KPI diet isn’t about cutting, it’s about clarity. Know what matters. Track what works. Adjust what doesn’t.
DaZZee’s Datalytics service can help you do just that, without drowning in charts or buzzwords.
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